The Park School
Park 21: Advancing 21st-Century Learning
In 2010, the Park School Board of Trustees underwent a strategic planning process that resulted in a plan, and the initiative to fund it, called Park21: Advancing 21st Century Learning. The school needed a logo and website for the initiative that would resonate with the Park School community, yet be forward-focused. Working with the school, Studio-e developed an identity, assisted with the messaging and designed a website for Park21: Advancing 21st Century Learning.
An initiative’s identity is stronger if it’s directly connected to the school’s existing brand elements. By combining a well-established Park School symbol—the oak tree—with a contemporary set of colors and typefaces, we created an identity and website that represents both tradition and transition.
The Park School, Brookline, MA.