Dartmouth College enlisted Studio-e’s help to reinvigorate its annual fund giving. The goal: to raise awareness of the ways in which the Dartmouth College Fund (DCF) supports the Dartmouth experience.
Our research, including internal focus groups and alumni interviews, resulted in a series of recommendations and initiatives to reposition the DCF, including D’Fund Facts, a print and e-mail campaign targeted directly at young alumni. We published facts about the Dartmouth Fund activities in print appeals, on drink coasters for young alumni gatherings and on the web. We also developed the June Challenge, a one-month, end-of-fiscal-year challenge to reach the DCF fundraising goal, launched through a consistent, coordinated print, e-mail and web effort.
Dartmouth College, Hanover, NH.