Dana Hall School
Vision into Action Campaign Case Statement
Dana Hall School, an independent boarding and day school for girls grades 6–12 in Wellesley, MA needed an identity and marketing materials for its $26 million initiative to fund the building of a new athletics, health and wellness center. We assisted the school in naming its campaign, Vision into Action, and created the campaign identity, stationery system, a pre-campaign case statement and campaign case statement. The final case featured profiles of alumni and current student pairs, comparing and contrasting pre-Title IX athletics to the demands of athletic programs today. (Libretto assisted us in naming and copywriting.)
Dana Hall School, Wellesley, MA.