Have a smart new year
New year’s resolutions may be cliché, but it’s a useful practice for many. And a little extra resolve can be a good thing. In that spirit, we thought we would share three ideas for the new year.
1. Admissions: Make it Personal.
Whether this time of year means reviewing applications, sending acceptance letters, or orchestrating campus visits, personalization is key. Making each interaction as thoughtful and personalized as possible will turn that “maybe” into a “yes.” Authentic, individual attention turns applicants into students and improves your reputation in the wider community.
2. Annual Fund: Move it Forward.
Now’s the time to align your resources and messaging for the final six months of your annual fund initiative. Gather your team and make specific plans for how you’ll use email, web, and print platforms—including assessing progress-to-date, adjusting goals, refining segmentation, confirming budgets, and securing mail dates. When you close your books on June 30, 2013, you’ll know you executed a well-planned annual fund.
3. Photography: Your Visual Brand.
Nothing captures and communicates your school’s unique character like great photography. Before the post-holiday rush kicks in, hire a professional photographer for both a winter and spring photoshoot. Create a punchlist of images that will clearly differentiate your school. Include opportunities for candids of students and faculty, innovative teaching and learning, season-specific athletics and campus scenes. Get this done and you’ll have core image assets for your upcoming communications.
Stay tuned for a more in-depth look at strengthening your marketing in the new year, and may 2013 be your best year ever.