Branding to families; Higher education's good news; Teaching kids to code

Branding to the Converted

"Current parents are any school’s greatest salespeople. If they can’t articulate the brand, the return on marketing investment isn’t going to be very exciting. So, what to do? Here are some suggestions for what is not an uncommon challenge."

The Recovery of Higher Education Philanthropy

"It has been a long road back from the 2008 financial crisis for higher ed philanthopy. The good news is that more than four years after the financial collapse claimed the wealth of many of our most generous supporters and the confidence of many others, 2013 is likely to mark a significant step toward a return to relative normalcy."

What Most Schools Don't Teach

A short film starring Bill Gates, Mark Zuckerberg, and others, produced by "Our vision is that every student in every school has the opportunity to learn how to code.  We believe computer science and computer programming should be part of the core curriculum in education, alongside other science, technology, engineering, and mathematics (STEM) courses, such as biology, physics, chemistry and algebra."

The End Is Not Nigh for Colleges

"The sky is not falling on higher education. Doomsayers believe that purveyors of massive open online courses, or for-profit companies, or shadowy entrepreneurs will make higher education so cheap that any number of existing colleges and universities soon may find themselves out of business."


branding / fundraising / curriculum