Prepared To Excel
Last month, the Forman School director of marketing came to Universal Wilde in Westwood, Massachusetts to oversee the printing of their new viewbook. An oversize book bearing the School's new visual identity and messaging, it was designed at every level to communicate effectively with the School's core audience: students who learn differently and their families.
Forman School has a focused mission—to educate students with learning differences—yet their key audiences were not fully aware of the School's unique place in the market. Over the past twelve months, Studio-e has partnered with Forman School to develop the cornerstone of their brand: a distinctive brand message platform, a solid new graphic identity, and defined brand standards. These elements will be the core of Forman's marketing efforts in print and online for the coming year.
Differentiation captures audiences. Through the consistent application of the brand message platform and graphic identity we developed together, Forman is already seeing positive results in this year's admissions cycle—and that was before the viewbook! Forman School, along with their students, is prepared to excel at what they do best.