Apples, Peaches, Pumpkin Pie
Fall, the time to rollout the perfect pie crust, is also the time to rollout a solid foundation for your annual fund. Fortify your team with a distinct annual fund message, a timeline of appeals and audiences and well-planned milestones. The result? Articulating the school's case for support throughout the annual fund season will be, well, as easy as pie… or almost.
Studio-e has partnered with the internal development teams from multiple universities and schools to assist in preparing their annual fund initiatives, starting with the creation of the annual fund theme, key messages and fund identity. With these pieces established in early fall, our clients enter the annual fund season ready to roll. (Annual fund clients have included Bentley University, Buckingham Browne & Nichols School, MIT, Westover School, and Bryant University.)
With Buckingham Browne & Nichols School (BB&N), Studio-e created an annual fund initiative, "Everyday Extraordinary," with a focus on the meaningful student experiences that are shaped daily by remarkable teachers. Appeals presented stories from teachers in which annual fund support contributed to the learning experience. Each appeal ended with a call to support the school as well as an invitation to share extraordinary BB&N experiences. By publishing the experiences of community members online and in subsequent appeals, BB&N helped the theme come alive through multiple voices.