Mobile Apps: Create, Destroy and Discover
By Liz Rotter
At the CASE D1/D2 Conference in New York City this past January, which Studio-e sponsored at the bronze level, I attended an informative and entertaining session on creating mobile apps. I brought back a few tips worth passing along.
The session, “Using Mobile Apps to connect with Alumni,” stressed that to create apps, you must experience them—so download and use lots of different mobile apps. Then, jot down ideas and start creating. However, don’t expect to get it right the first time. It takes practice. “Create, destroy, discover and create again,” was the presenter’s mantra.
Successful mobile apps will provide some combination of five things we’re familiar with from other online platforms:
- Purposeful career networking (LinkedIn)
- Trivia, traditions, events and competitions (Facebook)
- Personal notes and opinions (Twitter)
- Location or matchmaking (Foursquare)
- Fun! (Angry Birds)
Helpful guidelines for creating a mobile app include:
- Resist the urge to cram everything into one app
- Make hard things simple (simplify)
- Play, play, play
- Make it yours: use institutional traditions, mascots or unique characteristics
- Get excited: mobile apps are cool and cheaper to produce every month
Some successful mobile apps include:
- O-H-I-O: Photo gallery and contest to form “OHIO” using people as letters
(providing tradition, competition and community)
- Lehigh vs. Lafeyette Fundraising Challenge
(providing competition, tradition and urgency)
- Cornell and Princeton Reunions
(providing schedules, who’s attending, who’s arrived)
Have an interesting mobile app for connecting to alumni? Send it along and share the experience.
CASE session presented by Steve Rittler from CounterMarch Systems in Bethlehem, PA.