Studio-e creates brand for Boarding School Consortium
The Boarding School Consortium (BSC) engaged studio-e to develop its brand, including a wordmark, tagline, key messages, and color, type and image palettes. The Consortium, a group of 13 boarding schools, came together to work toward similar goals: to open new markets, reach out to non-traditional boarding families, or families who have never considered boarding school before, and increase inquiries across the country. The group had formed over a year ago, yet had received little attention and few inquiries.
Working within a tight three-week time frame, we began the process by discussing the unique qualities that all 13 boarding schools share. While they range in type from single-sex to co-ed to junior, all of the schools cultivate a strong sense of community—the foundation for their learning environments—provide students with opportunities to acquire 21st-century skills, and offer international experiences and global perspectives.
Based on these characteristics, we developed the Consortium’s brand, starting with a tagline, “Communities for 21st-century learning,” and six key marketing points. We then created the graphic identity—a strong, block-style logo that is easily applied to print and web communications:
Building from these basic elements, we wrote and designed the first publications—a postcard and ad promoting upcoming BSC events—and developed a simple but well-branded website.
In the short time since the BSC went public with its new identity, the group has already been noticed, receiving calls from peer schools interested in joining the Consortium. We look forward to hearing about student- and family-related results from the BSC’s fall receptions.