New year’s round-up: What’s new for 2011
Despite the dreary weather and piles of snow (particularly for those of us in the northeast), the blogosphere continues to provide a wealth of interesting topics, discussions and tips for education professionals and marketers as we head into 2011.
Best Social Media Mash-Ups in Higher Education
Marketing and web communications guru Patrick Powers lists his favorite college and university mash-ups: “I’m talking about a high-quality mash-up where colleges and universities wrangle feeds from blogs, Facebook, Twitter, YouTube, Flickr, and more to create a compelling page that gives a real-time snapshot of all an institution has to offer.”
4 Marketing Predictions for Schools in 2011
Brendan Schneider, director of admission and financial aid at Sewickley Academy, offers his predictions for independent school marketing in 2011.
Nielsen Norman Group Study: College Students on the Web
A recent study of college students on the web summarizes its findings: “Students are multitaskers who move through websites rapidly, often missing the item they come to find. They’re enraptured by social media but reserve it for private conversations and thus visit company sites from search engines.”
How Will Students Communicate?
Steve Kolowich of Insider Higher Ed questions the state of e-mail among college students: “If students are in fact moving away from e-mail in their personal lives, institutionally provided student e-mail accounts will probably diminish in popularity over the next few years … and that could force colleges to rethink the most reliable ways to stay in touch with their students. At the same time, several technologists contacted by Inside Higher Ed say that e-mail is unlikely to disappear, if only because it remains the most suitable medium for the sort of official communications routinely sent to students from non-peer, non-professor sources.”
Video Essays Are a Hot Topic in College Admissions as More Schools Allow Them
According to this Washington Post article, “Videos have been a small part of the admissions process for years, especially for students applying to arts programs. But as cameras and editing software get cheaper and easier to use, the videos have become more technically sophisticated and feature clips spliced from a number of scenes, voice-overs, music and simple special effects.”
What Is the Role of Social Media in Education?
ed Social Media’s contributing bloggers give their answers.
What is your institution undertaking in 2011? Weigh in on these or other issues below.