Social media: Common misperceptions

In a recent post on the Online Marketing for Marketers blog, Jason Baer lists the “6 dangerous fallacies of social media.” These falsehoods include:

  1. Social media is inexpensive.

  2. Social media is fast.

  3. Social media is “viral marketing.”

  4. Social media results can’t be measured.

  5. Social media is optional.

  6. Social media is hard.

He debunks each false assumption and, ultimately, stresses the importance—and necessity—of incorporating social media into your business efforts.

industry / technology