Positive change in a poor economy
We’ve discussed the ways in which the studio has grown this year, despite the economy. But we’d be remiss if we didn’t also mention the ways in which some things have shrunk—and for the better.
Take Harvard Business School (HBS), for example. The institution masterfully transitioned—with our assistance—its annual Contributors Report from a 90-page printed book to an integrated set of print and web communications, including a 20-page print piece (see photo), website, postcard and e-mail.
The studio also assisted Westover School in its efforts to integrate the school’s print and web components more effectively. We changed the format (and reduced the size) of Westover’s traditional viewbook, creating two smaller, more flexible pieces: Westover Essentials and Westover Profiles. Both pieces include URLs throughout, to drive students and families to the website.
Many of our clients’ cost-cutting measures prompted the studio to investigate and learn more about alternative print processes. The Gaining Ground cookbook, for example, which was printed on FSC-certified recycled paper, led us to a digital web press, which saved energy and resources as well as money, reflecting the character and values of the organic farm.
The economy has pushed all of us to think about things a little differently, to be a little more creative and to be smarter about the ways in which we communicate. Though 2009 has been difficult, the efforts we’ve made in the last year could lay the groundwork for many positive changes to come. Whether we’re growing or shrinking, our outlook for 2010 is optimistic. Even, dare we say it, hopeful.
How has the economy pushed you to make positive changes at your institution? In what ways has “cutting back” moved you and your school forward?